Toys R Us should have hired an SEO
Posted by Jay Hands on 23/03/2009 under Search Engine Optimisation. Currently 3 comments.
If only Toys 'R' Us would have invested in an SEO company then they would have spared the egg on their face of purchasing a domain for $5.1 million and rendering that domain name worthless within days. OK, worthless is a little harsh but they obvisouly purchased that domain because it was ranking in position #1, #2 and #4 in Google for the search query 'toys' with the intention of using the power that domain had picked up and transfer it to their existing domain ToysRus.com
Every SEO worth their salt would know that the correct thing to do in this instance would be to use 301 forwards from Toys.com to specific pages on the Toys R Us domain. Hell, even a full 301 to the route would have been a better option but this was not the case. Unfortunately, the web team involved only forwarded the domain name meaning essentially that Google has de-indexed the domain. Also, Google will look at registration details when a domain changes hand but this is beyond the scope of a small blog post.
For the price of hiring a half decent SEO company (or even a knowledgeable web company) all these embarrassments could have been avoided!
Comments
- On 24/03/2009 at 9:49am GMT, david webb said: That is a blunder and some people find it much to their satisfaction then spending money on a good SEO marketing agency. I simply pity business people who do not understand what powers a good SEO can give them. Lot of organic leads and sound analytical website maintenance is every search engine optimization techniques forte. If toyrus had had any notion of this power this would not have been the situation.
- On 27/03/2009 at 7:57am GMT, Paul Frieslander said: Not only Toy R us, but also other business firms should take a lesson from this. Internet marketing is in nerves of all web elements now and those sites that have understood SEO’s strength are now the leading players in their domain race with bundles of profit revenue in their courts.
- On 01/04/2009 at 9:22am GMT, steve tucker said: we have just 301 redirected a few websites as common practise. How on earth did they miss this? Oh well, pay peanuts and get.....well, i bet they didn't pay peanuts at all but still got monkeys!
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