Modern Search Engine Optimisation
Date: 25/08/2006
In the early days of the internet when Google and Yahoo was still run by two students and Alta Vista was the main player, getting your website to the top of the search engines was simple. You added some meta tags and keywords to your website and loaded the pages full of keywords related content.
However, search engines and information retrieval became big business and those small companies run by geeky students had shareholders to please and so the relevance of information retrieval became paramount to a search engines success.
Google is the major player when it comes to search engines. Google uses over 100 factors in deciding where your website will appear in the search engine ranking pages (SERPS). Google relies heavily on back links to a website as well as the quality score of your website.
Search Engine Optimisation is now more about analysis more than anything. There are various tools produces such as Google Sitemaps and Google Analytics that can help a webmaster see how the search engines are interacting with their website. Google is becoming extremely clever and is separating the men from the boys when it comes to search engine optimisation. Search Engine Optimisation is about watching, researching, making small amenedments and then waiting for the results of those actions. SEO is a waiting game now where results can take months to appear. However, the financial rewards for a high ranking website in Google or any other major search engine are huge!
The basis of a high ranking are steady foundations. You need a website designed properly in the first place to get anywhere. If your website is easy to navigate and read then it is easily read by the search engines themselves.
If you are interested in what EyePlot can achieve in the search engines please feel free to contact us.
