If your company is using Twitter as an outreach platform, you should be ensuring that Google, and other search engines, are noticing you as they begin to index Tweets. There are some simple things you can do to get the most Google Juice from your Twitter account. Following these steps will make sure your company begins to show up in search results.
Ensure that you have chosen your username well. If you have a long or complex company name, consider using an acronym, or a keyword that will describe your company well. Simplicity is very important here. You also want to make certain that you have a keyword rich biography. You only have 140 characters to make a good impression, so make it count. Don’t forget to link back to your website. Some companies create a special landing page to link to from Twitter, something that personally welcomes a person clicking on the Twitter link. This will give them more information than the home page of their website would.
As you are generating content for your Twitter account, try to strike a balance between keyword-rich Tweets and attention-grabbing material. Don’t let your account devolve into another source of spam. Give your users interesting content, but at the same time, think about the core keywords that drive your brand, and use them within your Tweets. Try to keep your Tweets around 100-120 characters; this will allow followers to retweet easily without editing.
If you are going to link to your site, make sure you use a URL shortener, such as bit.ly, is.gd, or tinyURL in order to make the most of the 140 character limit. The more content and keywords you can provide, the better it will be for your brand.
Beyond being a messaging platform, Twitter can help drive people to your website via search results. Always remember this while you Tweet, and you will see a direct improvement in your search visibility.
Jay Hands on Twitter