The Times 100

www.thetimes100.co.uk
The Times 100 is one of the UK’s largest online resources for teachers and students. The Times 100 works with some of the world’s leading brands to provide real business case studies for business studies students and teachers.

The Times 100 produces a new edition every year and includes new business case studies, interactive quizzes, careers information and a large repository of business theory pages. EyePlot have helped the Times with every new edition website annually.

EyePlot have increased traffic to the website by 60% and page views by 13.4%.

The Times first approached EyePlot in 2007 with a goal of increasing page views. Since April 2007, EyePlot have helped to increase visits to the Times 100 website by 60%. The page views have also increased by 13.4%.

EyePlot achieved this success by implementing more interactive elements into the website including blogs, interactive keyword tag clouds and newsletters. EyePlot also helped to integrate user feedback software which has been invaluable in understand the key markets and users for the Times 100.

By analysing and interpreting data captured on the website, the Times 100 has spotted opportunities which will help carry them forward into new markets.

We continue to enjoy a healthy relationship with the Times 100 and look forward to helping carry them forwards.